Yes, we understand why you might want to leave your very best clip to the end, to finish with a bang and leave them with a ‘wow factor’. “Remember that the person you’re aiming it at will be very busy, so the quicker your work gets to the point, the more likely you are to get a response,” explains Ingi Erlingsson, managing director and creative director of Golden Wolf. And so it logically follows that you start with the absolute very best, and grab the viewer’s attention right from the get-go. Start with the best workĪs we’ve established, your showreel should only contain your best work. Not only does this mean your potential hirer is only looking at your best work, but they will also note you can self-critique and can identify your stronger work.” 2. Be selective and choose less work of a higher standard.
“However, more often than not, your earlier work won't be as strong as your most recent.
“It’s tempting to put lots of examples on your showreel to illustrate how much work you have created,” says Harry Jones, general manager at Electric Theatre Collective. And that’s probably going to be your most recent. So take a deep breath, be ruthless, and edit it down to only the very best footage you have. Unless you’re selective, you’re just going to rub employers up the wrong way. But in the real world, that’s never going to happen. It’s understandable why: you’ve put a lot of work into creating each one of your pieces, and you want to be praised for all of them. And yet so many don’t follow this advice and turn in showreels that are bloated and overlong. Whoever you speak to at the upper-end of the industry, you hear the same thing. “Don’t pad your showreel with filler content,” adds Thiago Maia, a motion, design director and founder of Cookie Studio and See No Evil. Why? Because as George Dyson, a London-based director/motion designer and a mentor at Created, explains: “Keeping it short is not only easier for a potential employer to digest, but it means you've reduced your work to only the best pieces.”
The exact opposite is true: the shorter, the better. There might be a certain logic to this approach, but speak to anyone in the industry who has to watch a lot of showreels, and you soon discover that’s very, very wrong. And you might think that means the longer your showreel, and the more clips it showcases, the more you’ll impress people. When it comes to applying for a motion design job, it’s generally true that the more experience you have, the more likely you are to get the position. Read on to find out exactly what to do – and what not to do – to ensure your showreel is the best it can be. From motion designers to directors and recruiting managers, these are the people who ultimately make the decisions on whether or not to hire people, so what they have to say is worth listening to. To help you along the way, we’ve collected together some top expert tips from some leading names in the industry.
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